ดร.ปริญ กัลยณวัฒน์

ตำแหน่ง อาจารย์ประจำหลักสูตรบริหารธุรกิจมหาบัณฑิต

Email: [email protected]

PROFESSIONAL SUMMARY

A results-driven and strategic Doctor of Business Administration with over 15 years of comprehensive experience spanning corporate product management, marketing strategy, financial services, and academia. Proven ability to lead large sales teams of over 150 staff, develop and launch successful financial products, and drive business growth through innovative marketing and strategic partnerships. Possesses a unique blend of practical industry expertise and a strong theoretical and research background in marketing, economics, and business management.

BUSINESS EXPERIENCE CORE COMPETENCIES

  • Strategic Planning & Execution Expertise in formulating long-range strategic goals and translating them into actionable, step-by-step execution plans. Proficient in conducting market analysis to identify opportunities, setting key performance indicators (KPIs), and aligning departmental objectives with the overarching corporate vision to ensure sustainable growth.
  • Marketing & Product Management Comprehensive experience in end-to-end product lifecycle management, from initial market research and concept development to launch, performance tracking, and portfolio optimization. Skilled in crafting go-to-market strategies, defining value propositions, and managing both new and mature product lines in competitive sectors like financial services.
  • Sales Team Leadership (150+ Staff) Proven ability to lead, mentor, and motivate large-scale sales teams of over 150 personnel. Adept at establishing effective sales strategies, setting ambitious targets, implementing performance management systems, and fostering a results-oriented culture to consistently exceed revenue and market share objectives.
  • Financial Analysis & Feasibility Highly skilled in conducting rigorous financial analysis, including budgeting, forecasting, and cost-benefit analysis. Experienced in developing detailed feasibility studies for new business ventures and products, assessing potential ROI, mitigating financial risks, and providing data-driven recommendations to support executive decision-making.
  • Business Development & Partnership Adept at identifying and capitalizing on new business opportunities through strategic networking and relationship building. Proven track record in forging and managing high-value strategic alliances and partnerships with corporate clients and merchants to expand market reach, create new revenue streams, and enhance brand value.
  • Digital & Social Media Marketing Knowledgeable in leveraging digital channels and social media platforms to build brand awareness and engage target audiences. Experienced in developing integrated marketing communications (IMC) that incorporate digital tactics, content strategy, and social media campaigns to drive customer acquisition and loyalty.
  • Customer Relationship Management (CRM) Proficient in implementing and managing Customer Relationship Management (CRM) strategies and systems. Focused on enhancing the customer experience, building long-term loyalty, and utilizing customer data to inform marketing campaigns, improve service delivery, and drive repeat business.
  • Process Improvement & System Integration Skilled in analyzing and re-engineering business processes to improve efficiency, reduce costs, and enhance productivity. Experienced in leading system integration projects, including platforms like AS/400 and custom MIS solutions, to ensure seamless operations and data flow across departments..

ACADEMIC & CURRICULUM CORE COMPETENCIES

  • Curriculum Design & Development (Master’s Level): Expertise in designing and structuring competitive MBA programs, including developing core courses, elective tracks, and learning outcomes that align with industry demands and accreditation standards (e.g., AACSB, AMBA).
  • Graduate-Level Instruction & Lecturing: Proven ability to deliver engaging and rigorous instruction on advanced business topics to postgraduate students, fostering critical thinking, case study analysis, and practical application of theories.
  • Academic Research & Publication: Skilled in conducting empirical research, statistical analysis (SPSS), and publishing findings in peer-reviewed academic journals with impact factors. Specialization in quantitative research, structural equation modeling (SEM), and market analysis.
  • Thesis & Dissertation Supervision: Experienced in mentoring and supervising Master’s and Doctoral candidates, providing guidance on research methodology, data analysis, and academic writing to ensure successful completion of their theses and dissertations.
  • Course Material & Syllabus Creation: Proficient in creating comprehensive and up-to-date syllabi, lecture materials, case studies, and assessment tools for graduate-level business courses.
  • Student Assessment & Evaluation: Adept at designing and implementing fair and effective evaluation methods, including examinations, research projects, and presentations, to accurately measure student learning and competency.
  • Industry & Academic Collaboration: Strong network and ability to bridge the gap between academia and industry, bringing real-world case studies and guest lecturers into the classroom to enrich the student learning experience.

PROFESSIONAL EXPERIENCE

JS Anucha RealEstate Vision Co.,Ltd. | Bangkok, Thailand|Managing Director – Real Estate Development Division | September 2012 – June 2025

1. Strategic Leadership & Business Planning

  • Develop and execute the division’s long-term strategic plan in alignment with corporate goals.
  • Identify and evaluate new market trends, investment opportunities, and potential development sites.
  • Set annual business objectives, financial targets, and Key Performance Indicators (KPIs) for the development division.
  • Prepare and present strategic plans, project updates, and performance reports to the CEO and Board of Directors.

2. Project Acquisition & Feasibility Analysis

  • Lead the sourcing, evaluation, and acquisition of land and properties for new development projects.
  • Oversee comprehensive due diligence processes, including legal, financial, and technical assessments.
  • Direct the creation of detailed feasibility studies, including market analysis, financial modeling, and risk assessment.
  • Negotiate and finalize all land purchase agreements, joint venture contracts, and partnership deals.

3. Development & Project Management

  • Oversee the entire project lifecycle from initial concept and design through to construction and final handover.
  • Lead the master planning and conceptual design process for all projects.
  • Manage the selection and appointment of key consultants, including architects, engineers, and project managers.
  • Ensure all projects are delivered on schedule, within budget, and to the highest quality standards.
  • Chair project steering committee meetings to monitor progress and resolve critical issues.

4. Financial Management & Investment

  • Develop and manage the division’s annual budget and individual project budgets.
  • Secure project financing through relationships with banks, financial institutions, and private investors.
  • Structure and negotiate financing terms, equity partnerships, and joint ventures to optimize capital structure.
  • Analyze project profitability, cash flow, and return on investment (ROI), making key decisions to maximize financial performance.

5. Sales, Marketing & Leasing

  • Develop and approve the overall sales, marketing, and leasing strategy for all development projects.
  • Set strategic pricing for residential, commercial, or mixed-use properties.
  • Oversee the marketing and communications campaigns to build brand awareness and drive sales.
  • Lead high-level negotiations for bulk sales, anchor tenant leases, and major commercial agreements.

6. Stakeholder & Relationship Management

  • Serve as the primary representative of the company in all dealings with government authorities, regulatory bodies, and local communities.
  • Build and maintain strong relationships with key stakeholders, including investors, business partners, major clients, and government officials.
  • Manage communications and negotiations to secure all necessary permits, licenses, and approvals for development projects.

7. Team Leadership & Development

  • Lead, mentor, and manage the entire real estate development team, including project management, design, sales, and finance personnel.
  • Foster a culture of high performance, collaboration, and continuous improvement within the division.
  • Oversee talent acquisition, performance management, and professional development for the team.

8. Risk Management & Compliance

  • Identify, assess, and mitigate potential risks associated with market fluctuations, construction, and regulations.
  • Ensure all development activities comply with national and local laws, zoning regulations, environmental standards, and health & safety policies.
  • Establish and enforce internal controls and project governance frameworks.

CIMB Thai (Public) Co., Ltd. | Bangkok, Thailand | Senior Manager – Unsecured and Secured Loan Product Management | July 2009 – December 2011

  • Managed the complete product lifecycle for both unsecured and secured retail loan products, from development to launch and performance analysis.
  • Directed and managed an in-branch direct sales team of 150 staff, establishing sales strategies and monitoring performance to achieve targets.
  • Spearheaded the creation of strategic business partnerships to expand product reach and market penetration.
  • Conducted in-depth financial analysis and control to ensure product profitability and mitigate risk.
  • Led new system integration projects and optimized departmental workflows to enhance operational efficiency.

Thai Smart Card Co., Ltd. (CP Group) | Bangkok, Thailand | Deputy Department Manager – Marketing Department | September 2006 – June 2008

  • Led the nationwide rollout and setup of merchant partnerships, expanding the card’s acceptance network.
  • Controlled the strategic alliance section, setting budgets and developing marketing campaigns and events to drive card acquisition and usage.
  • Innovated and managed key projects, including electronic payment systems and payment gateways.
  • Developed and implemented EDC-based loyalty campaigns to enhance customer retention.

Bestlin Corporation Ltd. | Bangkok, Thailand | Marketing Manager / Sales Director | July 2005 – June 2006

  • Established and managed the dealer network, setting up work processes and monitoring sales performance to boost market share.
  • Directed all marketing functions, including product advertising, exhibitions, public relations, and budget allocation.
  • As Sales Director, led the implementation and control of government-facing projects, identifying new prospects and creating financial promotions.

Siam A&C Co., Ltd. (Easy Buy) | Bangkok, Thailand | Deputy Business Project Manager – Marketing and Planning | November 2003 – June 2005

  • Developed comprehensive business plans and feasibility studies for new projects, presenting proposals to senior management.
  • Drove nationwide marketing strategies, campaigns, and promotions to achieve business goals.
  • Led the development and improvement of new operational systems, including IVR, fax servers, and enhancements to the AS/400 platform.
  • Assisted the Executive Vice President with action plan execution, branch inspections, and inter-departmental coordination.

Asia Genial Co., Ltd. | Bangkok, Thailand | Assistant Vice President | August 2000 – October 2003

  • Headed the marketing department, ensuring the achievement of quarterly targets.
  • Served as Web Master and Product Specialist, managing online presence and product knowledge.
  • Developed and implemented HR programs, including incentive schemes and motivation techniques.

ACADEMIC & RESEARCH EXPERIENCE

Full-time Lecturer in MBA Program | Siam Technology College | 2025 Delivered lectures and coursework for  Master’s degree programs. Spearheaded the establishment of the Executive MBA, Online MBA, and Mini MBA programs.

Part-time Lecturer in MBA Program | Kasetsart University & Burapha University | 2011 – 2014 Delivered lectures and coursework for Bachelor’s and Master’s degree programs.

Publications & Conferences

  • Publication: “Influencing Factors Analysis toward the Product Placement Perceived for Ecology Cars in Thailand and Structural Equation Model Development” has been  accepted for publication in the Vol.10, No.59S (2025   Journal of Information Systems Engineering and Management (JISEM) ISSN (Online): 2468-4376, Scopus Q3
  • Publication: “แนวโน้มรถยนต์ไฟฟ้าจีนในประเทศไทย: การเจาะตลาด ผู้สูงอายุด้วยกลยุทธ์การตลาดแบบบอกต่อและการพัฒนาโมเดลสมการโครงสร้าง”  ปีที่ 3 ฉบับที่ 5 (กันยายน – ตุลาคม 2568) https://so12.tcithaijo.org/index.php/MADPIADP/ วารสาร ส่งเสริมและพัฒนาวิชาการสมัยใหม่ ISSN : 2822-1095 (Online), TCI Group 2
  • Publication: “PPL model development for EcoCAR towards Thai consumer.” Saint John Academic Review, Vol. 16, No. 18, Dec 2013.
  • Publication: “Structural equation model development of PPL prominence aspects.” Suthirat Journal.
  • Conference: Presented “PPL prominence aspects for EcoCar…” at the Knowledge Integration to Sustainable Development Conference, North Bangkok University, 2012.
  • Conference: Presented “The study of factors relationship affect to PPL for EcoCar.” at the Research and Innovations for Sustainable Development Conference, Sripatum University, 2012.

EDUCATION

Doctor of Business Administration (DBA) in Marketing | 2012 Siam University, Thailand Dissertation: The effectiveness of product placement channel strategy for ecology cars toward Thai consumers.

Master of Science in Computer and Engineering Management (MS CEM) | 2001 Assumption University, Thailand Thesis: Computer service organizational system and design.

Bachelor of Business Administration (BBA) | 1999 Assumption University, Thailand

SKILLS & LANGUAGES

  • Languages: English (Fluent) B2 Level , Thai (Native)
  • Technical Skills: MS Office Suite, Visio, SPSS, AS/400, Adobe Photoshop & Illustrator, Web Design (HTML, CSS).
  • Private Pilot License (PPL), Golfing, National Level Motorsport Competitor

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